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Projects

Breuninger

Der Breuninger Store Nürnberg bietet digitale Touchpoints, vernetzte Umkleiden, LED-Walls und Wayfinding-Stelen für ein nahtloses Omnichannel-Erlebnis.

Teal Flower
Teal Flower

Industry

Industry

Fashion
Fashion

Location

Location

Nürnberg
Nürnberg

Projekt Jahr

Projekt Jahr

2020
2020

Challenge

Unsere Herausforderung: Ein Shopping-Erlebnis, das Maßstäbe setzt! Im Breuninger Store Nürnberg haben wir ein Omnichannel-Konzept entwickelt, das Kunden durch digitale Touchpoints, vernetzte Umkleidekabinen und smarte Wayfinding-Stelen begeistert. Moderne LED-Walls und Screens sorgen für eine beeindruckende Präsentation und verschmelzen Online- und Offline-Shopping zu einem nahtlosen Erlebnis.

Results

Mit dem innovativen Omnichannel-Konzept im Breuninger Store Nürnberg setzen wir neue Maßstäbe im Retail-Bereich. Kunden erleben nahtlose Interaktion durch digitale Touchpoints, vernetzte Umkleidekabinen und intuitives Wayfinding. Die beeindruckenden LED-Walls und Screens schaffen eine lebendige Produktpräsentation, die das Beste aus der Online- und Offline-Welt vereint. So wird jeder Store-Besuch zum Erlebnis, das inspiriert und Kunden langfristig begeistert.

Process

Process

Process

01

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

02

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

02

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

02

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

01

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

02

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

03

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

04

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

MuSe Content GmbH

Bring deinen POS aufs nächste Level

Muse Content GmbH © 2024

Impressum

Datenschutz

MuSe Content GmbH

Bring deinen POS aufs nächste Level

Muse Content GmbH © 2024

Impressum

Datenschutz

MuSe Content GmbH

Bring deinen POS aufs nächste Level

Muse Content GmbH © 2024

Impressum

Datenschutz