Steffl

At STEFFL Vienna, we create customizable product highlight and mood displays, wayfinding, and projection mapping for flexible presentations and emotional thematic worlds.

Industry

Sport & Fashion

Location

Wien

Project Year

2020

Challenge

At STEFFL Wien, the goal was to develop a solution that flexibly addresses various presentation needs while simultaneously creating an emotional connection. Product highlights should be adjustable in position, content, and impact in order to enable both targeted product presentations and atmospheric thematic worlds. Additionally, the challenge was to intuitively and attractively guide customers' orientation through an innovative wayfinding system with projection mapping.

Results

At STEFFL Wien, customizable product highlight and mood displays set new standards in presentation. Customers experience products in individually tailored scenarios that evoke emotions and can be effortlessly adapted to various thematic worlds. The innovative wayfinding system with projection mapping offers intuitive navigation and enhances the luxurious ambiance of the store. A comprehensive concept that not only impresses aesthetically but also remains memorable in a sustainable way.

Process

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.