Breuninger

The Breuninger Store in Nuremberg offers digital touchpoints, connected fitting rooms, LED walls, and wayfinding kiosks for a seamless omnichannel experience.

Industry

Fashion

Location

Nürnberg

Project Year

2020

Challenge

Our challenge: A shopping experience that sets standards! In the Breuninger Store in Nürnberg, we have developed an omnichannel concept that delights customers through digital touchpoints, connected fitting rooms, and smart wayfinding kiosks. Modern LED walls and screens provide an impressive presentation and merge online and offline shopping into a seamless experience.

Results

With the innovative omnichannel concept at the Breuninger Store in Nürnberg, we are setting new benchmarks in the retail sector. Customers experience seamless interaction through digital touchpoints, connected fitting rooms, and intuitive wayfinding. The impressive LED walls and screens create a vibrant product presentation that combines the best of the online and offline worlds. This way, every store visit becomes an experience that inspires and keeps customers delighted in the long run.

Process

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.

Discover

Brainstorming-Sitzung, um eure Bedürfnisse und Ziele zu Analysieren

Design and Front End

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Backend & CMS

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights

Maintenance

We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights.